# craft:pegg Description

craft:pegg is a Chichester-based multidisciplinary design practice specialising in the integration of landscape, architecture, art and urban design. Led by Directors John Pegg (RIBA and ARB qualified architect) and Paula Craft (LI Chartered Landscape Architect), the firm brings together expertise in both architectural design and landscape architecture with shared experience in urban design and academia.

The practice serves clients requiring sophisticated spatial design solutions across multiple scales, from initial feasibility studies through to construction delivery. Their integrated approach distinguishes them from traditional single-discipline practices, allowing them to develop holistic design strategies where landscape, built form and artistic intervention work as unified systems rather than separate components.

craft:pegg works with developers, local authorities, cultural organisations and private clients on projects ranging from strategic masterplanning and urban regeneration to individual buildings and landscape interventions. Their academic backgrounds inform a thoughtful, research-led methodology that moves beyond surface aesthetics to explore how places function, connect and perform socially and environmentally.

The practice's standout quality lies in their ability to dissolve conventional boundaries between disciplines. Rather than landscape "surrounding" architecture or art being applied retrospectively, craft:pegg conceives projects as integrated wholes where each element strengthens the others. This positions them uniquely within the design industry as genuine collaborators across specialisms rather than specialists working in isolation.