# Nurture Group - Business Description

Nurture Group, formerly CGM Group and based in Downham Market, is a grounds maintenance and environmental management company specialising in transforming commercial and institutional outdoor spaces. They provide comprehensive grounds care designed to protect property value, enhance corporate image, and support organisational sustainability goals.

The company serves businesses, estates, and organisations requiring reliable, year-round landscape maintenance—from routine grounds upkeep to compliance-critical environmental management. Their clients benefit from proactive rather than reactive service delivery, eliminating the inefficiencies and costs associated with unreliable contractors.

What distinguishes Nurture Group is their integration of business outcomes with environmental responsibility. Beyond standard grounds maintenance, they actively support ESG and biodiversity initiatives, helping organisations meet sustainability targets whilst maintaining professional outdoor spaces. Their approach addresses multiple pain points simultaneously: preventing poor first impressions, reducing costs through strategic planning, ensuring consistent service quality, managing compliance risks, and creating measurable environmental benefits.

The business operates through a structured client portal system (Grounds Master and Ice Master platforms), enabling transparent communication and service tracking. This infrastructure-led approach suggests sophisticated project management and accountability. Their emphasis on "sustainable" solutions and "healthier" workplaces reflects contemporary corporate values around employee wellbeing and environmental stewardship—positioning them not as basic gardeners but as strategic partners in property management.